Mobile marketplace connecting home cooks to busy dwellers
Today many individuals resort to eating fast food, getting takeout, or dining in restaurants because they are too busy to cook or don’t know how to. However these options are generally unhealthy, expensive, and become banal quickly. On the other hand, there is a growing “foodie” culture, that loves to cook and share their imaginative dishes. Urbanbite is a mobile service connects these two groups by providing a digital marketplace for home chefs to sell their creations to busy and adventurous individuals.ForMobile Service Innovation RoleUser Research, Prototyper, Visual Design Lead DateMay 2014, 16 weeks Team MembersMatt Hsieh, Adam Menz, Scott Chiu
Penny, an office worker, uses Urbanbite to find a home-cooked meal close to her apartment in New York. Daniela, who works on the weekends, uses Urbanbite to advertise her cooking ability and earn extra income.
Penny decides to find a meal that she can pick up on her way home from work. Using the map view, she quickly finds a Peruvian Style Roast Chicken nearby that is perfect for her schedule and within her price range.
Penny sees that Chef Daniela has great ratings and reads some reviews. She makes sure the pick-up location is close by.
Satisfied with her choice, Penny decides to place an order by choosing one serving and setting a pick up time of 7:00 pm.
Penny can also check on the status of her current order and see her previous order history from the profile page.
Chef Daniela has perfected a new recipe that she wants to add to her recipe box.
She takes photos of her completed meal, inputs the name and price she wants to sell each serving for.
On the days she is cooking a specific meal, she can send the dish to market and set time she's willing to take orders from and the number of servings she will sell.
Urbanbite keeps track of the orders that come in and allows Daniela to contact buyers if any changes need to be made.